On Saturday I attended my first breakfast meeting with this organization since I joined earlier in the summer. The energy in the room and interaction of the members was impressive as well as friendly and welcoming and a lot of good information was shared. Lucy Waverman, well-known Toronto cookbook author as well as newspaper columnist and food editor of the amazing LCBO Food and Drink magazine, was the guest speaker. As well as providing interesting information about writing cookbooks and testing recipes she spoke at length about the publishing world in general. She has seen a lot of changes in her career and noted how self-publishing appears to be the way of the future as traditional publishers struggle to keep going. She stressed the importance of social media marketing – like it or not! More on that in my next post.
Check out Lucy’s website and bon appetit!
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